![]() ![]() One meta tag that is of no use, however, is the “keywords tag”. Whilst it’s now accepted that the meta description tag does not directly influence search ranking, the title tag still plays a very important role within the Google search results page. If you select narrower niches, your site will generally do better.įor example, if you have a website about Italian food, more exact keywords like “pasta recipe” and “pizza topping” will probably work better than “Italian food.” Your Meta tag keywords must of course be relevant to the content of your site, but you also have to be realistic about the type of searches you might rank for.īroad keywords generally have high competition and mean you have little chance of ranking well. SEO is often more of an art than an exact science, and choosing the right keywords is a big part of it. Related: How to write compelling title tags and meta descriptions Its best practice to include a call to action within your Meta description to give your reader a clear instruction of what action to take and why. All products guaranteed, buy with confidence.” Try to express benefits in your description tag to attract visitors. The description tag is not a Google ranking factor itself, however huge important to give a concise summary of what your website offers to a reader, and an opportunity to give them a compelling reason to click through to your page.įor a mountain bike accessory store, a description might be “We stock the best mountain bike accessories at the best prices. For example, if your site sells mountain bike accessories, a good title tag would be “Mountain bike accessories – Quality at Best Prices.” Title tags must contain the main keyword for your site, and it should come first in the text. ![]() It’s important that the title gives an accurate summary of what a page is about, and it’s your opportunity to attract searchers to click through to your site. The title tag is the text that will appear in the navigation bar of a search engine. The key pieces of information to focus on are the title of your webpage, a description of what it’s about and some relevant keywords. What Information Should Meta Tags Contain? The pages on your website won’t be identified by search engines if you don’t use meta tags correctly. Quite simply, the information contained in them is used by search engines to index a page. Meta tags play an important role in helping search engines understand what the content of a website relates to. They are short sections of text describing the content on the page they’re on, not on the page itself, but rather in the source code where only the web crawlers go. In technical terms, meta tags are simple portions of HTML code located in the headers of the web page. Perhaps nowadays people may tell you that they aren’t as relevant as they were a couple of years ago, but it’s still vital that you understand how to use them if you want your website to rank well. Meta tags are key to success in search engine optimisation. ![]()
0 Comments
Leave a Reply. |